A Study of Cyclists Activity Involvement, Place Attachment, Satisfaction and Loyalty

The purpose of this study is to analyze cyclist’s activity involvement, place attachment and satisfaction, how to affect their loyalty for bikeway. A total of 451 respondents completed a survey conducted on Tanyashen Greenway Bikeway at Taichung City, Taiwan. Using structural equation modeling, the results as follows: (1) the activity involvement had a significant and positive influence on place attachment, satisfaction, and loyalty; (2) cyclists’ place attachment of bikeway had a significant and positive influence on satisfaction, and loyalty; (3) satisfaction had a significant and positive effect on loyalty. The empirical results indicate that the active involvement leads to a greater perception of place attachment and satisfaction and fosters the loyalty of cyclists. Managerial implications with regard to cycling are drawn based on the research findings, and suggestions for future researchers are presented.