Content Analysis of Agricultural Information Published in Daily Lokmat Times

Aim: The present study analyzes space covered by the agricultural information and the form of its presentation in English daily newspaper ‘Lokmat Times’ published from Aurangabad district of Maharashtra.

Study Design: Random sampling method.

Place and Duration of Study: The research was carried out in Department of extension education, college of Agriculture, Latur. Fifty two issues of ‘Lokmat Times’ daily published from 1 June 2013 to 31 May 2014 was selected and studied with the help of specially designed proforma for collection and analysis of the contents of ‘Lokmat times’ daily. The data was presented in the form of percentage and frequencies.

Methodology: The selection of ‘Lokmat Times’ newspaper issue was done for the period, June 1, 2013 to May 31, 2014. This period was selected for the study because of the availability of newspaper issues. About 52 Sunday issues will be studied from 1 June, 2013 to 31 May, 2014. It will be considered on the basis of agricultural information appeared in every Sunday.

Results: The agricultural information occupied very small space (1.20%) as compare to non-agricultural information (83.59%). Agricultural outlook topped in terms of frequency (24.62%) of total agricultural information. News story (41.54%) was the common form of presenting agricultural information. News story (0.50 per cent) occupied the highest space followed by photo news (0.32%) out of total agricultural space. Most of the agricultural information published on right side (55.38%) of the newspaper.

Conclusion: In case of space devoted to agriculture is less; most common type of agriculture is news story form and most of the agricultural information presented in right side.