Between Instagrammable Attraction and Selfie Tourist: Characteristic and Behavior

Aims: This study aims to identify and analyze the characteristics of instagrammable attractions and selfie tourist behavior.

Methodology: The method used in this research is descriptive quantitative. The survey was conducted by adopting a non-probability sampling technique involving 104 respondents. The distribution of questionnaires and observations were carried out for two weeks at the Lembang Floating Market.

Results: The study found that most tourist attractions can be categorized as instagrammable attractions. While selfie tourists strongly consider the availability of unique and current attractions, for the purpose of documenting and sharing their experiences through photos or videos on their Instagram accounts. Therefore, this study concludes that instagrammable attraction has a positive and significant effect on attracting selfie tourists. Especially because the characteristics of instagrammable attractions that "perfectly impress" are able to attract selfie tourists who have travel motives and behavior to seek existence and recognition on social media, especially Instagram.

Implication/Applications: The results of this study are able to provide comprehensive information related to selfie tourist behavior that is beneficial for stakeholders, especially travel agents and tourist destination managers.

The Originality of the Study: The limitation of this research is the data collection method which is dominated by surveys. Therefore, further research is expected to conduct an in-depth study related to the reasons tourists are interested in selfie tourism.